Bridgehead provides Lead Generatrion services at a fraction of the cost of a company’s internal organization. We ensure that our clients talk to the right target persona in the right target accounts by charging only for meetings that meet the agreed criteria and are attended by the other party. We know how to integrate with all functions within our client’s sales and marketing organizations Field Marketing, Digital, Events, Content, to amplify the sought-after effect. Our associates are professionals with many decades of combined experience, wide LinkedIn contact networks covering particular industries and territories. We are experts in prospecting tactics who can keep your Sales Reps busy with meaningful conversations and a good to excellent conversion rate, depending on your GTM strengths.
We enable businesses to penetrate new markets by arranging the first contact with relevant
decision-makers/decision influencers in target accounts that meet the client’s criteria i.e. Lead
Generation done the right way.
Geographical reach: North America, EMEA, and APAC.
Industry scope: Healthcare, BFSI, Retail, CPG, Energy, Tech (Digital Natives, High Tech, ISVs), Manufacturing, Transport & Logistics, AgTech, Construction & Real Estate.
30 years of combined experience in Market Development.
A solid 5-year growth record in SoftServe Inc. culminating with $ 14 mil New Logo
revenue generated by Market Development Team in 2023, most of which came from
outbound activities (incl. events).
Booked sales meetings with logos such as Chevron, Royal Dutch Shell, Halliburton, Citi
Bank, Morgan Stanley, JP Morgan, BNP, HSBC, H&M, L’oreal, Unilever, LEGO, Siemens,Ericsson, Continental, Moderna, Bayer, Astra Zeneca, Novo Nordisk, The Coca Cola Company, Boeing, Thyssenkrupp, Daimler, Stellantis, and many more global enterprises, as well as even more mid-size accounts and ISVs.
As the bridge between Marketing and Sales, we know how to integrate them to produce
pipeline and revenue successfully.
We always perform multichannel prospecting.
Enabling success requires going through the following stages:
Analysis
Planning
Execution
One step ahead
Explore our process.
We provide a deep understanding of the business.
Analysis
We examine our client’s current market position: service portfolio, markets, existing customers,
competitors, and partnerships. We take the time to understand our client’s differentiating factors and the ICP criteria. This gives you a pragmatic view of your potential and helps the next stage: Planning.
Planning
This stage involves our client’s Marketing team or anyone who owns the GTM.
Identify the trendiest topics based on the customer strengths and sweet spots, and we
map them onto the market demand.
Create a TAL (split by industries and geographies) which could be named accounts or “Lookalikes” of your ICP.
Identify the relevant Target Personas.
Agree on all potential marketing support for full-scale marketing programs: content, digital campaigns, and the annual events plan.
Decide on the capacity of the needed team of MDR specialists and create our messaging.
Execution
We perform multi-channel prospecting of all outbound campaigns and start delivering the meetings.
